Tonight's session focused around Second Life and how Dell and the American Cancer Society are using it. Dell seems to be focused more on brand building, while the American Cancer Society is actually raising funds through things like virtual Relay for Life events (which is one of their most financially successful events in real life) and garage sales.
I've dabbled around in Second Life a bit and quickly realized it would need to be a weekend project for me to acclimate myself to that metaverse. Plus, I admit, it kept crashing my computer which made it incredibly frustrating.
One of the things that Laura Thomas spoke about when she was trying to sell the idea to her higher ups at Dell, was the importance of getting buy-in from management. Okay, got that. My VP of Marketing, Koen De Witte, is encouraging a couple of us to look into it.
And in looking into it we'll need to answer the simple question of WHY? And that one word has so many connotations to it like:
- WHY spend the time building a virtual universe when we should probably focus on our real universe of marketing and lead generation?
- WHY become a part of this world if we aren't even sure that this is where our customer base is located?
- WHY step out of the box, when the box we're in is so darn comfy?
And Laura made another great point about future generations when she spoke about how her daughter is aleady functioning in a virtual world when she visits Webkinz and purchases virtual items for her Webkinz pet.
Oh, lordy, didn't I write a post earlier about feeling old?
The world, both first life and second life, is changing and evolving. The question now is do I or does my organization jump on board and learn about it or ignore it and hopes it goes away?