How To Use Web 2.0 To Get Ahead

I had the pleasure of speaking with two good friends today at Texas State's Mass Communication Week 2008. (See Mass Communications Week at Texas State Adds Web 2.0 to Schedule post)

For my portion of the talk I spoke to students and shared with them keys to successfully making sure that hiring managers take notice of them in our Web 2.0 world. It's important to know that as the web continues to grow and the wealth of information expands exponentially that they use the skills they're developing and their natural inquisitiveness.

You can watch the recorded podcast here: Web 2.0. (apologies up front - not great audio or video - promise the next one will be 100% better)

And download the slide presentation here: slideshare

And finally check out the Texas State Mass Communications site for a brief documentation of the entire presentation.

Mass Communications Week at Texas State Adds Web 2.0 to Schedule

Sheila Scarborough, blogger-writer, asked me to join her and Omar Gallaga, reporter at the Austin American Statesman, on a panel discussion entitled Web 2.0 in the Real World. (photo shows left to right, Sheila, Omar and me). The panel is just one of Texas State's Mass Communications Week events set to occur October 20 - 23, 2008.

This is a super exciting honor for me as I'm a TX State (SWT) alumni and hold my degree in Journalism, it became Mass Communications the following semester, with a focus in Advertising.

I'm always eager to share with people on how to interact with each other on the internet. Talking to students about it will simply be a bonus. I think they are much more familiar and already take part in so many Web 2.0 forums that they probably don't even think twice about it. Talking to adults is a whole other topic.

In the Human Resources world, that is my profession, I think it's a struggle right now to define where we can and can't join in on conversations. About five months ago I set up a Ning site for a group of my HR colleagues in and around the Austin area. We're involved in HR departments of technology companies so one would think that this would be an easy step.

For the most part it has been pretty easy. And I believe that's probably one of the large misconceptions. Web 2.0 is all about interaction and conversations. It's not a stagnet website that tells me this and that and doesn't allow me to take part.

Our HR Ning allows us to communicate in a much more efficient way then we did when we blasted e-mails to the entire group several times a day. It also allows us the ability to keep our group closed and we don't accidently give our member's personal contact information away to the rest of the world.

I've been so impressed with our little Ning site that I've also set up one for my Home Owner's Association. I'm the Communication / Newsletter Chairperson and the Ning site is simply an extension of that group. It allows the members of our HOA to connect in a way we haven't before. It personalizes our neighbors and brings a sense of a better community.

Web 2.0 to me simply brings the world to my doorstep and allows me to interact with others from the comfort of my living room and from time to time allows me the chance to put on events, host events, speak at events with the people I've become friends with in my cyber world.

Tweet Reasons on Why You Should Twitter

Part of our corporate intiative of late is to encourage our employees at Bulldog Solutions in Austin, Texas, to become more involved in Social Media and Networking and step beyond our city limits. We see it as a win-win both for them as individuals and obviously from a corporate standing as well. It simply makes sense to connect, to learn, to share.

On Twitter this evening, I found a post from Connie Reece to Sheila Scarborough. I briefly met Connie a few weekends ago down at Blogtoberfest down in San Marcos. We're connected on Twitter, LinkedIn and Facebook. I've never connected with Sheila before, but after I finish posting this I'll add her to those I follow on Twitter and see where else we can connect.

Sheila posted a great article on ProBlogger today on why Twitter isn't a waste of time and included a great graphic of when other social media outlets showed up in our history and how they worked along with why you would use them. She notes, just as many of my friends ponder:

As a freelance writer/entrepreneur in her mid-forties, married with two kids, it’s hard to justify fitting one more thing into my life. It’s easy to become overwhelmed by all of the available social media options; Facebook, LinkedIn, MySpace, StumbleUpon, etc.

So, why Twitter?

Think of it as a stream of mini blog posts (and we all know why blogging isn’t a waste of time.) Think of it as an interesting news feed. Don’t judge it by the continuously-updated public timeline of often pointless blather. The value is in your own micro-community of followers and who you choose to follow.

Great point and great commentary. If you're still trying to figure out where you fit into this new mix, check out the full article of: "Why Twitter Isn't a Waste of Time."