Why Social Media Matters

Within the last six months I've developed an affinity for online social media and networking. I know that it honestly drives some of my colleagues nuts. Good thing I have a slew of friends on Twitter that share in my passion and my desire to spread the works of my new love.

Mostly people want to know what they'll get from using sites like Twitter or Facebook. I think many people have come to realize that MySpace tends to be a fun place and with LinkedIn is easy to see the business connections and networking. But Twitter? Facebook? And seriously, why would anyone over the age of 15 want to join any of these or even Second Life for that matter?

And a few weeks ago everything changed. Twitter suddenly mattered. Twitter mattered to Susan Reynolds and the host of friends that follower her Twitter posts and blog and artwork. Susan was diagnosed with breast cancer.

In addition to being an avid Twitter poster and artist, Susan dabbles in other fun things like Second Life and various other social media. Susan is not 15. Susan is way past 15 and I'm sure she doesn't mind me saying so.

Susan has become our friend, our sister, our confidant, our playmate.

And Twitter rallied.

Many people who call Twitter one of their social networking sites of choice decided to make a stand against cancer by creating a site and a movement based on one of Susan's postings about frozen peas. Frozen Pea Friday began last Friday on the Frozen Pea Fund site and all money raised each Friday goes to the American Cancer Society's initiative Making Strides Against Breast Cancer.

I had already had the opportunity to participate in November in the Austin Susan G. Komen Race for the Cure and personally raised over $200 in donations, one donation actually came from a Twitter friend of mine. Around the same time I followed others on Twitter also participating in Race for the Cures around the U.S. So, the thought that the good people of Twitter would create such an effort for one of our own really didn't surprise me.

But what it should prove is the power of online social networking.

Any more questions?

Networking Schmetworking

Network, social network, MySpace, Twitter, Facebook, LinkedIn. . . Geesh, where's a person to go?

Is online social networking just as powerful as face-to-face networking?

Where are you spending more of your time - online or face-to-face?

What do you find more valuable?

Before the creation of online social networking were you a good face-to-face networker?

Has online social networking helped you become a better face-to-face networker?

In Austin there are so many groups to network with it simply depends on where you want to network and I have to imagine in larger organizations there's even more networking going on.

All questions on my mind today. Looking forward to seeing YOUR answers.

Would You Believe I'm in the Old Category?

(Photo: ABC News)

Okay, maybe not the old category, but definitely in the 30+ category. The reality is I hit the 40s group back in September and goodness I don't feel that old. Even fifty's beginning to look younger.

A few weeks ago, Sarah Lindner of the Austin American Statesman newspaper read one of my blog posts and sent me a note to see if I might be interested in her interviewing me for a story she was writing about Facebook users over the age of 30. I told her that I'd love to be included.

Her story was published today, Facebook for thirtysomethings, it helps those of us that haven't started an online persona gain a better understanding of its uses, benefits and reasons to be on such a site.

It's not that I think everyone of us should be on MySpace and Facebook and LinkedIn and Twitter, but for me, especially as the recruiter part of me, being involved on these and other social networking sites is a super advantage to my career. For others it may simply be a way of connecting with people of like interests and learning from their new network of friends. Most of all it's learning how to begin conversations.

Chris Brogan, a friend I connected with first on Facebook, introduced me to Twitter is the King of Conversations. He's a huge proponent of social communities and the benefits of getting to know each other on a personal level - beyond simply wanting to connect with someone that may be of benefit to you on either a personal or professional level.

I like to think that I subscribe to Chris' philosophies on social networking and that beyond my trying to help others with their careers and help me learn from their knowledge of the things that interest me that I am adding to my connections lives in a positive way.

So, get out there, find a site that works for you and begin your own conversations. You'll be amazed at your results.

Tweet Reasons on Why You Should Twitter

Part of our corporate intiative of late is to encourage our employees at Bulldog Solutions in Austin, Texas, to become more involved in Social Media and Networking and step beyond our city limits. We see it as a win-win both for them as individuals and obviously from a corporate standing as well. It simply makes sense to connect, to learn, to share.

On Twitter this evening, I found a post from Connie Reece to Sheila Scarborough. I briefly met Connie a few weekends ago down at Blogtoberfest down in San Marcos. We're connected on Twitter, LinkedIn and Facebook. I've never connected with Sheila before, but after I finish posting this I'll add her to those I follow on Twitter and see where else we can connect.

Sheila posted a great article on ProBlogger today on why Twitter isn't a waste of time and included a great graphic of when other social media outlets showed up in our history and how they worked along with why you would use them. She notes, just as many of my friends ponder:

As a freelance writer/entrepreneur in her mid-forties, married with two kids, it’s hard to justify fitting one more thing into my life. It’s easy to become overwhelmed by all of the available social media options; Facebook, LinkedIn, MySpace, StumbleUpon, etc.

So, why Twitter?

Think of it as a stream of mini blog posts (and we all know why blogging isn’t a waste of time.) Think of it as an interesting news feed. Don’t judge it by the continuously-updated public timeline of often pointless blather. The value is in your own micro-community of followers and who you choose to follow.

Great point and great commentary. If you're still trying to figure out where you fit into this new mix, check out the full article of: "Why Twitter Isn't a Waste of Time."