Saturday, February 16, 2008

Real Life Collides with Online Life

Social networking and media have recently become more and more real to me as I've been having more human interactions with folks that I've become friends with on various social networks. The two have collided.

This afternoon as I logged into my Twitter account I found that I was invited to attend a Social Media Breakfast here in Austin this week. Just after registering to attend I had a call come through on ooVoo from Geoff Livingston in D.C. I clicked on, plugged in my webcam and for the first time had a conversation with Geoff, Jay Moonah, Joseph Jaffee, and Robin Good - - two guys here in the states, one guy in Toronto, one guy in Rome and little 'ol me in Central Texas.

A year ago it would have never crossed my mind that I would be having conversations of any kind with folks like this and that they would be from all over the world. But today, it's becoming more and more normal. In addition to this afternoon's chat I also caught up with my CMO in Belgium and an old friend in Argentina earlier this week. Amazing.

My boyfriend has been chatting with his social friends online for years now - again coming from all over the world. Of course his conversations are never around media, marketing and the effects of social media though.

My organization, Bulldog Solutions, is constantly trying to help our Business-to-Business (B2B) clients find better ways to reach their clients on social networks and media and the simple truth is that it begins with a conversation. First they have to determine where their customers live and then begin interacting with them there. And by interacting we know it's not pushing more advertisements at them, but really interacting - posing questions, offering helpful insight and opening up about what's going on at an organizational level and becoming more personal and interesting.

I have to believe in my own experiences that although it might take us a while to teach our clients how to evolve in this new social world that their efforts will pay off exponentially.

1 comment:

Jay said...

Kim, good to meet you on ooVoo yesterday! Sad I can't make it to SXSW this year, although we always have NXNE up here -- not quite the same but at least it's something. :-)

- J.