Why A Vigil To Remember A Tragedy?

Vigil according to Wikipedia is an outdoor assembly of people, held after sunset. The definition continues with it can be held in protest or in memory of lives lost to tragedy.

After the horrific plane crash that occured in Austin, Texas last week, a few of us decided to host a vigil tomorrow evening. Our goal is to remember those who lost their lives as well as to show those left behind and those affected by the event that we are here to support them.

It's both a sad and controversial disaster and the opinions abound on all sides.

I called Lani and Benn Rosales the day after the crash and told them how I thought that we as a social networking community should be the ones to step up and hold the vigil. Omar Gallaga, of the Austin American Statesman, is the one who put the idea in my head with his article titled, "Social media speeds up news-gathering in plane crash aftermath." (Steve Buttry posted a similar article dissecting how Twitter played a part in the event @statesman : A case study in using Twitter on breaking news)

For many people in Austin area, it was the first time since they'd joined the social networking community to experience the lightening fast speed that occurs when news travels via microblogging.

In January of 2008, when Twitter was a much smaller community many of us were affected by the death Ashley Spencer in Louisiana. People were chatting with her within the same hour that she died in a car wreck. Her Twitter stream went from vibrant and very alive to listless and dormant. Those of us who had become her virtual friends knew that Ashley was a new mom and looking forward to her military husband returning from overseas.

We grieved together online. Several people even traveled to her memorial service. It was shocking and sad and it moved us. An account where we could make monetary contributions was set up to be distributed to her surviving family.

This has obviously happened more than once over the years.

As a physical community it's easy to join together and grieve and be supportive of one another.

For those that are still new to online communities whether it's on Facebook or Twitter or other online sites it may seem weird at first to meet in person with the people that you only know in an online world.

For those of us who have been on Facebook or Twitter for a while it's actually quite normal. We love to get together for over coffee, to learn about new ideas over breakfast (Social Media Breakfast), to hang out in the evening over pizza (Social Media Club), to learn how how teachers teach in unconventional ways (Ignite Austin) or to come out and have a drink at a happy hour (Big Ass Twitter Happy Hour).

Attending those events are networking opportunities, fun times, and often times silliness abounds.

A vigil though? A vigil for a tragedy steeped in controversy started by a man who burned down his families home and killed another person, hospitalized people and traumitized countless others?

Yes. Sometimes we come together in a physical sense, take our relationships offline and share a quiet moment together. Tomorrow night we will do just that.

• If you Tweeted about the event
• If you sent an e-mail to others about the event
• If you cross-posted a story about the event on your Facebook page
• If you took a photo of the building and posted it to an online site

Then tomorrow's vigil is for you.

Join us and remember the tragedy of a husband lost, a family's home destroyed, a son who will never hear his military veteran father's laugh again.

Join us to show your neighbors who officed in the Echelon building and complex that you are here for them, to listen to them and to console them when they are awake for hours on end because of nightmares they have from being in the building.

Join us for a moment of silence at sunset on Research Boulevard in front of Manny Hattens in the large grassy area as we look across to the building as it stands a week after the Austin, Texas Plane Crash.

How to Hire Someone in Social Media

My friend, Jason Falls from Twitter has the right idea when looking to hire his next Social Media Marketer. He's posted the position requirements on his blog and is only looking for someone steller that connects to him via the various social media outlets.

In addition to listing the normal things like what this person needs to do and what they are hoping to find, he lists how someone can really stand out from the pack and make themselves known.

HERE’S HOW YOU GET THE JOB

• Don’t send me resumes. Connect with me. I’m easy to find.


• Give me an elevator pitch on why you are the person we’ve described.


• Send me (via whatever electronic method you deem most efficient) a short list of what you’ve done and where I can find evidence of it. Or have a full profile on LinkedIn. It’s easier that way.


• If your profiles are hard to link to you on social media sites, tell me which are yours and what you’re hiding.


• Understand this will be a competitive search and I’m hiring one person. Be outstanding.

Great job, Jason. I'm looking forward to watching your search progress.

Real Life Collides with Online Life

Social networking and media have recently become more and more real to me as I've been having more human interactions with folks that I've become friends with on various social networks. The two have collided.

This afternoon as I logged into my Twitter account I found that I was invited to attend a Social Media Breakfast here in Austin this week. Just after registering to attend I had a call come through on ooVoo from Geoff Livingston in D.C. I clicked on, plugged in my webcam and for the first time had a conversation with Geoff, Jay Moonah, Joseph Jaffee, and Robin Good - - two guys here in the states, one guy in Toronto, one guy in Rome and little 'ol me in Central Texas.

A year ago it would have never crossed my mind that I would be having conversations of any kind with folks like this and that they would be from all over the world. But today, it's becoming more and more normal. In addition to this afternoon's chat I also caught up with my CMO in Belgium and an old friend in Argentina earlier this week. Amazing.

My boyfriend has been chatting with his social friends online for years now - again coming from all over the world. Of course his conversations are never around media, marketing and the effects of social media though.

My organization, Bulldog Solutions, is constantly trying to help our Business-to-Business (B2B) clients find better ways to reach their clients on social networks and media and the simple truth is that it begins with a conversation. First they have to determine where their customers live and then begin interacting with them there. And by interacting we know it's not pushing more advertisements at them, but really interacting - posing questions, offering helpful insight and opening up about what's going on at an organizational level and becoming more personal and interesting.

I have to believe in my own experiences that although it might take us a while to teach our clients how to evolve in this new social world that their efforts will pay off exponentially.

Your World or Mine? Exploring the Metaverse

I attended my first Austin Social Media Club meeting tonight. What a cool group of people.

Tonight's session focused around Second Life and how Dell and the American Cancer Society are using it. Dell seems to be focused more on brand building, while the American Cancer Society is actually raising funds through things like virtual Relay for Life events (which is one of their most financially successful events in real life) and garage sales.

I've dabbled around in Second Life a bit and quickly realized it would need to be a weekend project for me to acclimate myself to that metaverse. Plus, I admit, it kept crashing my computer which made it incredibly frustrating.

One of the things that Laura Thomas spoke about when she was trying to sell the idea to her higher ups at Dell, was the importance of getting buy-in from management. Okay, got that. My VP of Marketing, Koen De Witte, is encouraging a couple of us to look into it.

And in looking into it we'll need to answer the simple question of WHY? And that one word has so many connotations to it like:

• WHY spend the time building a virtual universe when we should probably focus on our real universe of marketing and lead generation?
• WHY become a part of this world if we aren't even sure that this is where our customer base is located?
• WHY step out of the box, when the box we're in is so darn comfy?

All valid questions as are the others that are certain to ensue. But the reality is and Connie Reece really hit the nail on the head with this one, is that this metaverse is here and if it's not the one that lasts long term then another world will pop up. Would we as an organization rather be part of this now or miss the boat entirely. And mind you, I totally get that Bulldog would not be an early adopter at this juncture as SL has been around for several years now.

And Laura made another great point about future generations when she spoke about how her daughter is aleady functioning in a virtual world when she visits Webkinz and purchases virtual items for her Webkinz pet.

Oh, lordy, didn't I write a post earlier about feeling old?

The world, both first life and second life, is changing and evolving. The question now is do I or does my organization jump on board and learn about it or ignore it and hopes it goes away?